Margaret Oertling Cupples
Bet-the-Company Litigation
Bet-the-Company Litigation
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Margaret Oertling Cupples writes briefs and motions, and manages other lawyers who write them, in civil appeals and commercial litigation. As litigators and their clients know, a vanishingly small percentage of cases actually get to trial; for the rest, a great brief is the way to win.As national legal writing counsel in major litigation for 3M Company, Margaret’s individual contributions and her strong collaboration with colleagues have brought significant value to 3M for two decades. Her experience also includes dozens of appeals in Mississippi's Supreme Court and Court of Appeals, in the Fifth and Sixth Circuit Courts of Appeals, and in other states’ appellate courts. She also handles insurance sales practices, consumer finance, and general commercial litigation.Margaret is listed in The Best Lawyers in America® for Appellate Law and Products Liability Litigation, in Chambers USA for Appellate Law, and in Benchmark Litigation as a “Litigation Star” and as one of the “Top 250 Business Women in Litigation.” She frequently presents seminars on legal writing and helps to mentor younger lawyers seeking to improve their writing.Margaret is the managing partner of Bradley's Jackson office, and complements her practice with pro bono work and community service on a number of nonprofit boards. Her volunteer work has given her significant experience in nonprofit governance and problem-solving. She is a committed advocate for Mississippi’s capital city and her historic neighborhood. Margaret Oertling Cupples writes briefs and motions, and manages other lawyers who write them, in civil appeals and commercial litigation. As litigators and their clients know, a vanishingly small percentage of cases actually get to trial; for the rest, a great brief is the way to win. As national legal writing counsel in major litigation for 3M Company, Margaret’s individual contributions and her strong collaboration with colleagues have brought significant value to 3M for two decades. Her experience also includes dozens of appeals in Mississippi's Supreme Court and Court of Appeals, in the Fifth and Sixth Circuit Courts of Appeals, and in other states’ appellate courts. She also handles insurance sales practices, consumer finance, and general commercial litigation. Margaret is listed in The Best Lawyers in America® for Appellate Law and Products Liability Litigation, in Chambers USA for Appellate Law, and in Benchmark Litigation as a “Litigation Star” and as one of the “Top 250 Business Women in Litigation.” She frequently presents seminars on legal writing and helps to mentor younger lawyers seeking to improve their writing. Margaret is the managing partner of Bradley's Jackson office, and complements her practice with pro bono work and community service on a number of nonprofit boards. Her volunteer work has given her significant experience in nonprofit governance and problem-solving. She is a committed advocate for Mississippi’s capital city and her historic neighborhood.
Recognized in Best Lawyers since 2007
Angela Clark
Our company retained Margaret Oertling Cupples and her team at Bradley Arant after a significant adverse verdict in a high-stakes breach of contract and business tort case in Mississippi state court. The decision to appeal was critical, and Margaret's deep, 30+ years of experience was immediately evident. She didn't just manage our appeal; she masterfully deconstructed the trial record, identifying subtle procedural errors and crafting a compelling narrative for the appellate bench that the trial team had overlooked. Her recognition as a 'Lawyer of the Year' in Bet-the-Company litigation is well-deserved—she possesses a rare strategic mind for the most consequential legal battles. While her expertise in briefing and appellate strategy is unparalleled, and we ultimately achieved a favorable settlement following her superb work, the billing structure for her team's extensive review process could have been communicated with more clarity upfront. That said, for any business facing litigation where the stakes are existential, Margaret's command of complex civil procedure and her ability to distill a chaotic trial into a winning appellate argument is worth its weight in gold. She is a true legal strategist.