Advertising Law
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J. Kathleen (Katie) Bond counsels clients on food, drug, advertising, and labeling regulations with extensive experience in matters related to the U.S. Federal Trade Commission (FTC), U.S. Food and Drug Administration (FDA), and other regulatory bodies. She provides advertising and labeling advice on a variety of products, including food, dietary supplements, over-the-counter drugs, personal care products, cosmetics, and CBD products, as well as on apparel, shoes, jewelry, and sports equipment.Katie assists clients with the promotion of their products, including influencer campaigns and social media marketing, as well as crafting and substantiating health benefit claims, “green” marketing, “clean” and “sustainable” marketing, comparative advertising, and “Made in the USA” claims. She reviews and provides guidance regarding auto-ship programs, contests and sweepstakes, and the use of customer reviews and star ratings in product promotions. When necessary, she defends clients in FTC enforcement matters, in addition to defending and challenging advertising claims before the National Advertising Division (NAD).Due to her in-depth knowledge of food, drug, advertising, and ad labeling regulations, she is frequently invited to speak at industry conferences and asked to author thought-leadership articles.Prior to joining Keller and Heckman, Katie was a partner at a national law firm focusing on advertising and promotion matters for consumer product and food and drug clients. J. Kathleen (Katie) Bond counsels clients on food, drug, advertising, and labeling regulations with extensive experience in matters related to the U.S. Federal Trade Commission (FTC), U.S. Food and Drug Administration (FDA), and other regulatory bodies. She provides advertising and labeling advice on a variety of products, including food, dietary supplements, over-the-counter drugs, personal care products, cosmetics, and CBD products, as well as on apparel, shoes, jewelry, and sports equipment.Katie assists clients with the promotion of their products, including influencer campaigns and social media marketing, as well as crafting and substantiating health benefit claims, “green” marketing, “clean” and “sustainable” marketing, comparative advertising, and “Made in the USA” claims. She reviews and provides guidance regarding auto-ship programs, contests and sweepstakes, and the use of customer reviews and star ratings in product promotions. When necessary, she defends clients in FTC enforcement matters, in addition to defending and challenging advertising claims before the National Advertising Division (NAD).Due to her in-depth knowledge of food, drug, advertising, and ad labeling regulations, she is frequently invited to speak at industry conferences and asked to author thought-leadership articles.Prior to joining Keller and Heckman, Katie was a partner at a national law firm focusing on advertising and promotion matters for consumer product and food and drug clients. J. Kathleen (Katie) Bond counsels clients on food, drug, advertising, and labeling regulations with extensive experience in matters related to the U.S. Federal Trade Commission (FTC), U.S. Food and Drug Administration (FDA), and other regulatory bodies. When necessary, she defends clients in FTC enforcement matters, in addition to defending and challenging advertising claims before the National Advertising Division (NAD). Due to her in-depth knowledge of food, drug, advertising, and ad labeling regulations, she is frequently invited to speak at industry conferences and asked to author thought-leadership articles. Prior to joining Keller and Heckman, Katie was a partner at a national law firm focusing on advertising and promotion matters for consumer product and food and drug clients.
Recognized in Best Lawyers since 2025
Timothy Perez
Our company faced a daunting challenge when the FTC initiated an inquiry into our marketing claims for a new functional food product. The potential for significant penalties and market disruption was immense. We engaged Katie Bond at Keller and Heckman, and it proved to be the best decision we could have made. Katie’s deep, practical knowledge of the intersection between FDA labeling regulations and FTC advertising enforcement was immediately evident. She didn't just react to the inquiry; she conducted a thorough audit of our entire product portfolio and marketing materials, identifying potential vulnerabilities we had completely overlooked. Her guidance was not only legally sound but also commercially pragmatic, helping us navigate a path that satisfied regulatory requirements without crippling our brand messaging. Her background in food and beverage law and her recognition in advertising law were not just accolades on a website—they were the foundation of a winning strategy. Katie and her team managed the FTC process with exceptional professionalism, ultimately securing a favorable resolution that allowed our product launch to proceed. Her advice from Davidson College and American University Washington College of Law to her extensive regulatory experience was exactly what we needed. For any business operating in the highly regulated food and advertising space, Katie Bond is an invaluable asset.
