José Emilio Cerón Guevara

Exceptional Cross-Border Tax Guidance for a Complex Business Sale

Our company, based in Los Angeles, recently faced the daunting task of selling a significant asset to a buyer in Mexico. The cross-border tax implications were incredibly complex, and we knew we needed specialized counsel. Engaging José Emilio Cerón Guevara at Greenberg Traurig was the best decision we made. Despite his relatively recent admission to the bar, his deep, pre-existing expertise in international tax structures was immediately apparent. His recognition by Best Lawyers in Tax Law is clearly well-earned. José Emilio seamlessly coordinated with our U.S. counsel, providing indispensable guidance on the Mexican tax ramifications. He didn't just recite rules; he explained the strategic landscape, outlining several potential structures to optimize our position. His practical understanding of operating in Mexico City was invaluable, ensuring our agreements were not only legally sound but also commercially pragmatic. Throughout the negotiation, he was proactive, responsive, and translated highly technical concepts into clear, actionable advice. The transaction closed smoothly, and his structuring advice saved us a substantial, unforeseen tax liability. José Emilio’s blend of sharp technical skill, cross-cultural fluency, and client-focused professionalism is rare. For any U.S. entity navigating Mexican legal or tax matters, he is an absolutely essential resource.