Jessica N. Garcia Keenum
FinTech Practice
FinTech Practice
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Blending her transactional experience with her regulatory expertise, Jessica Garcia Keenum takes a pragmatic approach to guide clients through complex matters and help them meet their business objectives.Jessica is counsel with the Financial Services & Products Group and a member of Alston & Bird’s Payments & Fintech Group. She advises cryptocurrency exchanges and platforms, social media platforms, financial institutions, merchants, money services businesses, fintech companies, and other payments systems clients on a wide range of transactional and regulatory matters, including the development of new financial products and services.Jessica regularly provides guidance on regulatory issues and compliance with federal and state laws applicable to money transmission, mobile payments, person-to-person payments, cryptocurrencies, prepaid access, card surcharging, and electronic payments. She routinely advises on card network and NACHA rules compliance.As part of Jessica’s transactional practice, she counsels clients in matters related to the issuance, acceptance, and processing of payments-related products and services as well as the development of mobile wallets and applications. Blending her transactional experience with her regulatory expertise, Jessica Garcia Keenum takes a pragmatic approach to guide clients through complex matters and help them meet their business objectives. Jessica is counsel with the Financial Services & Products Group and a member of Alston & Bird’s Payments & Fintech Group. She advises cryptocurrency exchanges and platforms, social media platforms, financial institutions, merchants, money services businesses, fintech companies, and other payments systems clients on a wide range of transactional and regulatory matters, including the development of new financial products and services. Jessica regularly provides guidance on regulatory issues and compliance with federal and state laws applicable to money transmission, mobile payments, person-to-person payments, cryptocurrencies, prepaid access, card surcharging, and electronic payments. She routinely advises on card network and NACHA rules compliance. As part of Jessica’s transactional practice, she counsels clients in matters related to the issuance, acceptance, and processing of payments-related products and services as well as the development of mobile wallets and applications.
Recognized in Best Lawyers since 2024
Elizabeth Lewis
I engaged Jessica Garcia Keenum at Alston & Bird for assistance with a regulatory compliance review for our fintech startup's new payment processing feature. Her background in financial services regulation was evident, and she provided solid, pragmatic advice on navigating the state and federal requirements. Her recognition in this specific area is well-deserved, as her analysis of the potential regulatory hurdles was thorough. The work product was technically sound and helped us avoid several pitfalls. However, the experience was somewhat mixed on the service side. There were periods where responses to follow-up emails took longer than expected, which created some anxiety during our tight development timeline. While her ultimate guidance was valuable, the process felt less collaborative than I had hoped; at times, it was more of a one-way delivery of information rather than a dialogue. For straightforward regulatory analysis, she is certainly capable, but for clients who prioritize frequent touchpoints and proactive updates, expectations should be managed. She is a knowledgeable attorney in her field, but the overall client service experience was just adequate for our needs.