Brian Nixon
Advertising Law
Advertising Law
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Brian Nixon’s practice spans advertising, technology, emerging media and privacy, with particular focus on clients implementing targeted advertising strategies and other data-driven marketing initiatives across various media channels. He provides forward-thinking counsel to clients ranging from startups (including social media platforms and emerging media ventures) to Fortune 500 companies.He advises organizations of all sizes on data optimization, mobile commerce, Telephone Consumer Protection Act compliance, online behavioral advertising, gift card program design and execution, privacy issues, mobile apps, software development, advertising service agreements and content license agreements. Brian works with clients from a range of industries, including automotive, financial services, media companies, online retailers, consumer products companies, fashion technology, new media ventures, sports leagues, and advertising and promotions agencies.Brian has handled all aspects of drafting and negotiating agreements in marketing, merchandising, publishing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. In addition, he has experience in the development and offering of virtual currencies, mobile payments, online payments, peer-to-peer payments and prepaid programs.Prior to beginning his legal career, Brian worked as a technology consultant specializing in the development and implementation of e-business solutions for international companies. His clients value his technical knowledge and understanding of their business.Brian has been named in The Legal 500 US for his notable work in the marketing and advertising industries. He is a frequent speaker at industry events in the marketing, advertising, privacy and technology sectors. Brian Nixon’s practice spans advertising, technology, emerging media and privacy, with particular focus on clients implementing targeted advertising strategies and other data-driven marketing initiatives across various media channels. He provides forward-thinking counsel to clients ranging from startups (including social media platforms and emerging media ventures) to Fortune 500 companies. He advises organizations of all sizes on data optimization, mobile commerce, Telephone Consumer Protection Act compliance, online behavioral advertising, gift card program design and execution, privacy issues, mobile apps, software development, advertising service agreements and content license agreements. Brian works with clients from a range of industries, including automotive, financial services, media companies, online retailers, consumer products companies, fashion technology, new media ventures, sports leagues, and advertising and promotions agencies. Brian has handled all aspects of drafting and negotiating agreements in marketing, merchandising, publishing, promotions, media, sponsorships, entertainment, branded and integrated marketing, and social media. In addition, he has experience in the development and offering of virtual currencies, mobile payments, online payments, peer-to-peer payments and prepaid programs. Prior to beginning his legal career, Brian worked as a technology consultant specializing in the development and implementation of e-business solutions for international companies. His clients value his technical knowledge and understanding of their business. Brian has been named in The Legal 500 US for his notable work in the marketing and advertising industries. He is a frequent speaker at industry events in the marketing, advertising, privacy and technology sectors.
Recognized in Best Lawyers since 2020
Larry White
Our company, a mid-sized tech firm expanding our digital ad platform, faced a complex compliance review involving state privacy laws, data collection disclosures, and FTC advertising guidelines. The intersection of technology and marketing law felt like a minefield. Engaging Brian Nixon at Davis Wright Tremaine was the best decision we made. From our first consultation, his deep, practical knowledge in targeted advertising and data-driven marketing was evident. He didn't just recite statutes; he explained how they applied to our specific user flows and data architecture. Brian efficiently guided us through a comprehensive audit, identifying potential risks in our terms of service and our use of third-party SDKs that we had completely overlooked. His background in both advertising and technology law, underscored by his recognition in those fields, meant he understood our business objectives, not just the legal hurdles. He drafted clear, compliant disclosures and helped us implement a pragmatic internal process for ongoing review. What impressed me most was his ability to translate dense legal requirements into actionable business advice for our product and marketing teams. He is responsive, meticulous, and possesses a rare blend of technical understanding and legal acumen. For any company navigating the complexities of digital marketing, privacy, or emerging media, Brian is an exceptional asset. We have retained him for ongoing counsel with complete confidence.