Breton H. Permesly

A Franchise Law Expert Who Delivers Exceptional Results

Our company was navigating a complex multi-state franchise agreement negotiation that had stalled, putting a significant expansion plan at risk. We engaged Breton Permesly at Greenberg Traurig, and the difference was immediate. Drawing on his deep, 14-year expertise specifically in franchise law, Breton dissected the opposing party's terms with remarkable clarity. He didn't just identify potential pitfalls; he crafted creative, business-savvy alternatives that protected our interests while moving the deal forward. His recognition by Best Lawyers in Franchise Law is clearly well-earned. What stood out was his approach: he took the time to understand our operational model beyond the legal text, ensuring the final agreement was not only airtight but also practical for our day-to-day management. His professionalism in communications was unwavering, yet he maintained a personable demeanor that made a stressful process feel manageable. The negotiation concluded successfully, securing terms far more favorable than we anticipated. Breton’s strategic guidance from his New York office was instrumental in turning a potential liability into a foundation for our future growth. I recommend him without reservation to any business facing franchise-related legal challenges.